Hello Golfers!!
It am so excited to introduce everyone to internet TV and my station in particular, www.AllGolfTV.com. You will see footage from the 55th Annual PGA Merchandise show. It was a great time and very productive.
We will be adding content and features to our station as the year progresses and I guarentee you it will be better than the Golf Channel of cable. You will be able to connect to any and all Golf course within the US and eventually within the world. There will be links to Golf equipment makers, golf clothing. I am hoping to make contact with Nike this year and get them to advertise their Golf shirts on our station.
Here is a great article that was in the Jan 21 issure of Business Week:
http://www.businessweek.com/magazine/toc/08_03/B4067magazine.htm
Where TV Ads Really Resonate
By Ben Levisohn
The screen may be smaller, but the payoff for broadcasters and advertisers is bigger. People who go online to watch a TV show are more engaged with the program—and its ads—than their couch-potato counterparts, says Simmons Market Research Bureau. Simmons surveyed 17,000 people to assess their involvement in the last TV show they viewed—asking, for example, how “inspiring” or interesting it was. The answers showed computer watchers to be 25% more involved than TV set viewers. “People watching online,” says John Fetto, a Simmons product manager, “are going to a Web site to find a specific program.” The online crowd was also 47% more likely to find ads “useful” than TV watchers—and more inclined to make a purchase. Web TV watchers “only click on [an ad] if they’re interested in it,” says Darcy Gerbarg, a senior fellow at the Columbia Institute of Tele-Information. “That’s more valuable to an advertiser.
Because of articles like this i am very encouraged about where I can take my internet TV station and what I can do for the golf industry. I want to help golfers get in touch with the golf equipment makers themselves. I want golfers to be able to buy everything from the latest Putters to used golf clubs and golf equipment. And I am not stopping there. I want to have sponsors like Nike, Budweiser, Airlines, Restaurants, etc.
I think that is great!!! I love golf and give a lot of my clients golf related gifts, especially golf tournament gifts and golf shirts. I also buy my clients rounds of golf so i am looking forward to checkin gout your internet tv station.
By: Eye on February 3, 2008
at 7:14 am